The futurefeels familiar.

Supermagic reimagines everyday electronics through translucent color and tactile design.

Explore the objects
Television / EmeraldProduct concept / In development

The idea

Objects you remember.
A feeling you haven’t met.

Emerald Supermagic television in a sunlit metal studio
Translucent by design.Emerald / Ivory / Metal
The collectionSwipe to explore

Showing all 10 product concepts

Blender

01

Emerald

Toaster

02

Clear

Turntable

03

Emerald / Clear

Cassette player

04

Emerald

Radio

05

Emerald

Speaker

06

Emerald detail study

Instant camera

07

Tangerine / Emerald design studies

Handheld console

08

Emerald

Desk phone

09

Emerald

Flip alarm clock

10

Emerald

01 / 10
One form. Four expressions.

Press play.
Pick a feeling.

EmeraldCD player / Concept study

Everyday electronics.
Extraordinary presence.

Explore the concepts. Change the color. Get closer.
04 / Daily ritual

A fresh
start.

Visible engineering.
Color from top to bottom.

EmeraldElectric toothbrush / Concept study
05 / Instant feeling

Make it
physical.

A moment you can hold.
Two explorations in instant photography.

Tangerine / Instant cameraCamera design studies / In development
Material study / Translucent emerald, ivory, brushed metal

Nothing
to hide.

Molded shells with depth. Visible ribs, seams, and screws. Warm ivory controls. The construction becomes part of the character.

A different
frequency.

Black and white. A line of cobalt.
A clear point of view.

Everyday objects.
Reimagined.

An ongoing collection of product concepts and visual studies.

In development.
Not currently available for purchase.